Responsive Websites Today Fall Into 3 Groups - Which one is yours?
Murad Bushnaq | November 21, 2016
Mobile responsiveness in layman's terms means your website scales according to the person's mobile device. This means items such as your menu, images, font size, text, forms, image galleries, social media, blog, and more. When done right, these elements will provide your visitor a stress-free and friendly experience that will keep them coming back.
Over at Morweb, we've been building websites for nonprofits and for-profits for over a decade. From our experience, websites fall into 3 groups:
1. The NON
Non-Responsive Website - Your website is likely 5+ years old and no thought or technology is in place to make your site scale on mobile devices
2. The BAD
Bad-Responsive Website - Your website is 1-5 years old and your developer promised you a responsive website. However, only partial elements scale correctly and the more content you put in, the worse it gets. This is just as, if not more frustrating for users than a non-responsive site
3. The GREAT
Great-Responsive Website - All elements on your website scale correctly, no matter if it's an iPhone, Android, Tablet, or something in between. Not only is the site mechanically sound, but design time has been spent on two key things:
a) The user experience is such that when visitors come to your site they are easily able to execute your call to actions, fill out forms, log in to portals, and meet your organizational goals.
b) The organization's communication. Your web design and the user experience both coincide to shed light on what makes your vision unique to your audiences.
The first step is identifying your problem hot spots and then finding the right solution to solve it. Nonprofits need to leverage technology that makes it easy for them to update, manage, and grow their site on the fly. Otherwise, you risk uncollected donations and lost traffic to today's busy mobile users.