8 Great Reasons Why Calgary Businesses Should Redesign Their Website
Nabil Bushnaq | February 4, 2016
Having an engaging website that represents your company and brand is and will always be the backbone of any marketing communication you have with your client base. Whether they find you through social channels, traditional advertising, giving out a business card or even through word-of-mouth, everyone you make contact with will inevitably end up on your website sooner or later.
Your website is a public perception of your expertise, what you stand for, how you measure up against competition and will undoubtedly affect your bottom line. Some companies don't know how much traffic they're getting, or where that traffic is coming from. When done right, a new website design is not only about making something that looks beautiful but a tool that will give your company insight on your customers, your operations, generate leads and it lets the public know what you're all about.
As an agency specializing in responsive website design, we've created this article outlining 8 great reasons why Calgary businesses should redesign their website - today.
1. You Aren’t Getting the Results You Want
Is your website beautiful, functional, and has all the latest bells and whistles? Super! But if you still aren’t getting the results you want, it’s just useless eye candy on the web. Your website exists to grow your customer base, generate leads and keep them coming back.
Whatever your goal is, you need to have metrics to show you the ROI from your website. If you don't have any metrics in place, don't feel bad, you're not alone. It's, unfortunately, a growing trend in the Calgary Website Design industry. When you hire the right Calgary web design firm, you'll be able to see you data trending toward your goals and get the results you want.
2. Your Competitors Just Redesigned Their Website
Take a look at some of your competitors’ sites in Calgary and see how they measure up to yours. If you realize that their site could meet your goals much better than your site does, it’s time for a redesign.
Nowadays in Calgary, when people want to research companies, they will start out on the internet, and if your website is old and outdated or takes them too long to find the information that they’re looking for, they will give up and look at your competitors’ sites instead. Make sure that your redesign gives you an edge over your competitors.
3. To Make it Mobile-friendly (Responsive Website Design)
The number of people who browse the web on their phones and tablets is now at 60% versus desktop and that's just the beginning. If your website isn’t responsive (mobile friendly), it’s long past overdue for a website redesign. Having a website that isn’t responsive means you are missing out on a large audience that are researching companies just like yours on their phones or tablets.
We've all come across that instance when you bellow "Uggghhhh cmon! Just show me what I want so I can get back to my life". Don't let that be your company. Look into redesigning your website with a reputable Calgary website design agency. Your customers will be glad you did!
4. To Incorporate Rebranding
You have a great new logo that you and your staff is excited to show off. The first thing you shouldn't do is plop it on your old website. Your new logo represents an evolution of your business, therefore, redesign your site to reflect that culture change. And rebranding isn’t always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
5. To Incorporate a Better Content Strategy
By having great content on your website, you will help improve everything from SEO (Search Engine Optimization) to customer retention. A blog is an excellent thing to incorporate into your redesign; that way, all of your great content and ideas can be readily available to your visitors. Make sure that your content strategy is directly related to your company so that your search engine rankings will increase on Google.
6. To Incorporate Social Media
If your business isn’t on social media, you are way behind the times and your business may be suffering because of it. Social media is a great (and free!) marketing tool that helps get the word out about your company. Having Facebook, Twitter, Instagram, LinkedIn, etc. for your business is a necessity in Calgary. And, why not use these tools when redesigning your website?
Include links to your social network profiles on your website so that visitors can easily view, share, tweet, or pin your content. Redesigning your website will make it easier for your visitors to connect with you socially, and help spread the word about your business via their social media networks!
7. To Change the Purpose of Your Site
As your business changes, so will your marketing plans. By redesigning your website, you can effectively reflect these new and exciting marketing initiatives to your audience. When you set your new marketing plans, make sure to have goals you’d like to reach. Be sure to update the layout of your website every so often when the purpose of your website has changed, to make sure you’re accomplishing your marketing goals.
8. To Shake Things Up
It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
A website redesign can be a daunting task, but partnering with a good Calgary web design firm can make the process a lot easier (and even fun!). Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use.