Why Having a Responsive Website is No Longer Optional in 2019

author Candace Bozek | February 7, 2019

If you’re at all familiar with web design, you’ve probably heard the hype about ‘Responsive Web Design’. But what is it exactly and why is it so important? Responsive web design (RWD) is an approach to web design where the web pages render according to the device and screen size. The website’s appearance adjusts to the user’s device whether they are on a mobile phone, tablet, laptop or desktop computer to give them the best possible user experience.

In an increasingly mobile-centric world, any business operating in 2019 needs a responsive website. If your website is only fit for a desktop computer, you could be losing more than half your traffic. If you're still not convinced, read on to discover why an outdated web design just isn't going to cut it anymore.

Fixed Web Design

Unattractive and difficult to view on mobile

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*not designed by Morad Media

Fixed or static web design was the traditional method for web design using a preset page size that does not change based on the browser size. The problem with this style of web design is that the website only looks good on the screen size for which it was designed. A fixed layout is immovable within its container resulting in a cumbersome horizontal scroll for devices on any other screen size. The layout will not translate well for handheld devices or unique screen sizes leading to confusion and frustration for the user as they try to navigate your site.

Fixed websites are a thing of the past. With the rise of mobile and tablet use and mobile shopping trends, this style of web design is no longer feasible. In 2017, global mobile website traffic surpassed desktop traffic peaking at 52.2% in 2018 which is a significant increase from a mere 2.9% in 2010. In 2017, mobile eCommerce sales accounted for 34.5% of total eCommerce sales and this number is expected to hit 47% this year. If your website isn’t optimized for handheld devices, you could be turning away over half of all visitors and losing out on countless online sales.


Adaptive Web Design

Intensive design process

*not designed by Morad Media

This leads to the latest debate in web design; adaptive vs responsive web design. While both practices meet Google’s new standards for mobile-first indexing, Google has endorsed responsive web design as their recommended design pattern.

Adaptive web design (AWD) uses static layouts based on breakpoints. It automatically detects the user’s device screen size and loads the appropriate layout for it. The main drawback of this style of web design is the intensive design process. Web developers and designers must create layouts for at least 6 different screen widths to account for all possible devices from the smallest mobile device to the largest desktop width. Still, some developers and designers prefer this web design approach because it gives them maximum control over the content for each screen size. It is typically only recommended for websites where device-specific experiences are required.


Responsive Web Design

A great user experience on every device

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*designed by Morad Media

That brings us to responsive web design. This style of web design first started to gain popularity in the early 2010’s and has now become an expected practice for modern web designers and web agencies. Responsive websites adapt the user’s screen size no matter what device they are on. Responsive layouts are designed in percentages instead of fixed widths so it isn’t necessary to create multiple versions of your website like with adaptive web design.

When done correctly, there are few drawbacks to this style of web design. However, a responsive website that isn’t designed using industry best practices can create an even more frustrating experience than a fixed layout design.


Morad Media

Morad Media is an award-winning digital design agency based in Calgary, Alberta. We are recognized as a top Website Design Company on DesignRush. At Morad Media, we have been aware of this industry shift for years which is why we exclusively design responsive websites and have been for many years. We do responsiveness testing on all of our websites as a standard practice and even include live previews so you can see how your website will appear on mobile, tablet, and desktop. All websites designed by Morad Media have built-in mobile-responsiveness automation making all web content swipe and tap friendly for smartphone users.

In our 14 years experience as a web design agency, we have found that responsive websites today fall into three categories; the non, the bad and the great. If you’re not sure where your website falls, go through each of your web pages on a mobile device and tablet. If your website doesn’t provide a great user experience on every device, you may want to consider a website redesign for 2019.

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